In the documentary, “Helvetica,” the font style known as helvetica was discussed. Becoming revolutionary in 1957, helvetica was, and still is, the most commonly used font. Most designers believe helvetica is such a phenomenal font because of its neutral appearance and that its straight to the point. Companies such as Sears, Target and JCPenney use this font because of its short and sweet appeal. The main discussion of the film revolved around the topic of whether or not helvetica is a timeless font or a washed out font.
Most designers who were interviewed for the documentary believe helvetica is timeless. These designers believe font should not have emotion or mood and should be simple and straight to the point like helvetica. However, some of the other interviewed designers believed the font is tired and washed out because of its consistent use and simplicity. These designers want to create something new and innovative rather than using a default font such as helvetica. This, in my opinion, is a great thing. The design world cannot expand or grow if we continue to stick to the status quo.